Lyon College Taking Advantage of its Social Media Ecosystem Case Study

Lyon College Taking Advantage of its Social Media Ecosystem - Case Study Example The Lyon School uses the social media to appeal to the people because this is where most people access information with a lot of ease. They can easily design the media in such a way that it looks appealing to most of the viewers across the globe thus attracting a positive response. Other forms of advertisement can not easily penetrate the whole world within a short period of time and reach millions of people like the social media, which Lyon College is taking advantage of. The advantage of using such a media is that it’s very easy to monitor the state of the adverts displayed on a daily basis and make changes where necessary. Interaction is possible in matters of minutes leading to quick response to people who may need more information about the College. This makes it possible for the college to establish itself as a brand in the face of stiff competition coming from other colleges. The forum can also be used for product launching without much stress since most people will jus t find the information when they click into the website. This helps to improve the customer dealing leading to maximum customer satisfaction. The alumni of Lyon College are encouraged to be part of the Lyon community at all times of their lives. They are encouraged to be participating in the actives of the college including having fan actives thus encouraging strong bond between them, students and College management. The alumni forum serves an important purpose to all graduates who complete their courses in Lyon College in various ways. The members of the alumni enjoy certain privileges which are not found in other colleges. The alumni parent and are stay connected to Lyon through various activities they do together which brings harmony between them. The gifts and other awards provided by the alumni strengthen the value of their relationship which in turn helps to develop the college as a premium learning institution. The donors are of great help to Lyon College due to a number of activities they support which enable the institution to run its activities successfully. The donations go to Annual Scholarship Fund, Scottish H eritage, President Council Scholarship Fund, Alumni Scholarship Fund, Athletic scholarship Fund among other activities supported by the donor Fund (Lyon College, 2013). Since donors are aware from this social media that their money is well spent on constructive activities, they are never tired form giving support to the school. In this social media, the school takes advantage of their ranking by the Washington Monthly to give hope both to the alumni, students and donors that their efforts are paying off. This is evident since the college is ranked as the best Liberal Arts College in Washington in the year 2013. The college also notifies people through its social media that it has been in the list of top colleges for the past eight years (Lyon College, 2013). This is a ranking from a reputable magazine which not only looks at what the college is doing for the students but also looks at what the college is doing for the community. The institution is also respected from the way they va lue and respect their staff since they give them awards in accordance to hard work. The college is running good programs for its students like adventure activities which add value to their lives.

Antibiotics Research Paper Example | Topics and Well Written Essays - 750 words

Antibiotics - Research Paper Example About eighty percent of all antibiotics available are used in agriculture, for the purpose of fighting infections and for promoting unhealthy but profitable weight gain. According to the Ontario Ministry of Agriculture, Food, and Rural affairs, on-going low-dose administration of antibiotics can increase the efficiency and rate of weight gain in healthy livestock. Further, it is likely that the presence of antibiotics may change the composition of the gut flora in favor of healthy growth. However, there is a debate concerning the way in which gut flora are changed. It may be merely a change in species composition, reduction in numbers, or a combination of both. Some antibiotics given to healthy livestock may also improve feed consumption and healthy growing by stimulating an animal’s metabolic process. Jill U. Adams of the Los Angeles Times argues that many ranchers and farmers give tetracycline, penicillin and other antibiotics to healthy animals to avoid them from being sick . They also grow big after they use the antibiotics (Adams, 2012) Raising healthier animals can be unhealthful for humans. Experts recently reviewed most of the scientific writings on the subject of the use of antibiotics in animals and the health hazards in humans. They concluded that, the extent to which antibiotics in livestock use contributes to antibiotic resistance in bacteria that cause food borne diseases in humans is unclear. The experts asserted that wide scientific studies affirm that individuals are most probable to get resistant illnesses due to their own use of antibiotics. Concerning food borne infections, luckily, for most healthy persons, majority of food borne infections including those brought by resistant bacteria, are not extremely severe to require antibiotic treatment (Chiras, 2005). Nonetheless, to help limit potential risks, the Food and Drug Administration policies include a procedure to establish if using a certain antibiotic can increase resistance risk. FDA also enforces that if deemed suitable, conditions for the prescription of the antibiotic would hinder resistance development. However, meat consumers should always adhere to recommendations to avert the occurrence of food borne illnesses, such as thorough cleaning of food preparation regions, frequent hand washing, and cooking foods, especially meat to recommended temperatures. Overuse and misuse of antibiotics may create selective evolutionary pressure that favors antimicrobial resistant types of bacteria to increase quickly than antimicrobial vulnerable bacteria. This increases the chance for people to be infected by resistant bacteria. Since antibacterial drug use contributes to the growth of drug resistant organisms, these vital drugs should be utilized judiciously in both human and animal medicine to slow down the emergence of resistance. Meat from animals treated with antibiotics is the main source of pathogens in humans that are resistant to antibiotics. This is evidenced when the author writes that for about 40 years, FDA has been concerned that the use of antibiotics in livestock may be accelerating the increase of pathogens in humans that are not susceptible to doctor’s medication. In addition, he mentions that people infected with antibiotic resistant bacteria or pathogens seem to be more seriously ill and are not easy to treat (Adams, 2012). Pathogens that are resistant to antibiotic accounts for approximately $20 or more billion healthcare expenses in the United States yearly, inclusive of longer